Current and future riders united to achieve excellent, affordable, and growing transit

Who We Are

Transit riders from throughout the City, working toward better transit in San Francisco.

SFTRU fights for an excellent, affordable, and growing public transit system because it is essential to the character and soul of San Francisco. Unlike places where transit is a choice of last resort, Muni is used by and benefits everyone in our City. It enables nearly a third of households to get around without a car and increases the livability and vibrancy of city life.

Although San Francisco is often on the cutting edge, our transit system has fallen behind that of other major cities. We are frustrated with the delays, slow travel times, and lack of funding for better service.

San Franciscans have consistently supported transit, and they deserve a reliable, robust, and 21st-century transit system. SFTRU is delivering that change. Please become a member to join our community and support our work.

Executive Board

Our board is composed of transit advocates, community leaders, and past transportation veterans.

Thea Selby

Kay Cheng

Matt Cleinman

Reed Martin

Steve Pepple

Daniel Sisson

Peter Straus

View Board Meeting Minutes »


Rachel Hyden

Rachel serves as Executive Director of San Francisco Transit Riders, working to build a more effective voice for riders to achieve excellent, affordable and growing transit services. Prior to joining SFTR, Rachel worked at the San Francisco Municipal Transportation Agency where she was the communications and brand manager for the Muni Forward program. In her role, Rachel successfully led the public engagement efforts for eight major transit projects and four service increases, considered the most significant improvements to Muni in decades. Before her stint in city government, Rachel oversaw membership development for Efficiency First, and organized several public interest campaigns with Sierra Club and Ohio PIRG.

Rachel holds a BS in Journalism from Ohio University, with a specialization in nonprofit management. Outside of work you can find her skiing the mountains at Tahoe or watching reruns of The Office with her pug Duke. She also makes regular guest appearances on Muni’s 14R Mission Rapid.

Cat Carter

Cat grew up riding transit, discovering at an early age the freedom to roam entire cities without a driver’s license, and savoring the experience. She’s used public transit to explore (and live in) many cities in the U.S. and Europe. Somewhere between projects, she looked around for a way to get involved in helping San Francisco transit be the system that it should be. She joined San Francisco Transit Riders in June 2016.

Previously the manager of a small business across from the new Central Subway tunnel, Cat knows well the challenges of running a small business in San Francisco, especially while dealing with the disruption of infrastructure upgrades. She’s also continually impressed by the new-found speed and reliability of the 14 and 14R Mission buses, allowing her to get around town with much less headache than before. She spends more time and money at Mission Street restaurants, taquerias, bars, and the occasional hot dog stand now that the street is calmer, more pleasant, and easier to navigate.

In her free time she gets in her car to visit friends and family in Hercules, Fremont, Santa Rosa, and Sacramento, or to hike Mt. Diablo or Mt. Tam, and wishes we had robust regional transit so she could leave the car behind more often.

National Allies

SFTRU is a member of the Transportation for America campaign, a broad coalition of housing, business, environmental, public health, transportation, equitable development, and other organizations. We're all seeking to align our national, state, and local transportation policies with an array of issues like economic opportunity, climate change, energy security, health, housing and community development.

For more information, visit their home page at t4america.org.

About Us

San Francisco Transit Riders is a certified 501(c)(3) tax-exempt nonprofit organization.

SF Transit Riders' EIN is 47-4568771