SF TRANSIT RIDERS
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San Francisco Transit Riders fighting for an excellent, affordable, and growing public transit system. We need excellent service that connects all neighborhoods. We need transit that provides equitable access to resources, opportunities, and each other.
Public transit is one of the most affordable ways to get around. We need to make sure it’s accessible for everyone. We need to continually grow public transit so it serves more riders, more areas, and more times of day – so it frees more people from being dependent on cars.
Public transit is essential to our sustainable future. Muni has served 750,000 trips daily while contributing less than 1% of the city’s greenhouse gases. While Muni itself is one of the greenest transit systems in the country, meeting the city’s climate goals means Muni needs to be the first transportation choice for many more San Franciscans.
Public transit also has the potential to make streets safer, improve our air quality, and reduce traffic congestion.
We’re fighting for a public transit system that can live up to its potential and serve us all. Become a member, join our community, and help us build the future of public transit in San Francisco!
Who We Are
VINITA GOYAL, Executive Director
Vinita Goyal is Executive Director at San Francisco Transit Riders leading efforts presently on organizational and development strategies and providing thought partnership on programs and campaigns related to place-based planning, policy and investments centered on racial and social justice and capacity building for local communities.
Vinita has focused the last decade in the non-profit sector, in philanthropy, and in the public sector, on aligning place-based infrastructure improvements with community needs and aspirations, particularly for vulnerable populations who can be adversely affected by planning and development. Previously, Vinita was Program Officer of Housing and Transportation at Silicon Valley Community Foundation, where she supported the $100 Billion Regional Transportation Measure campaign, alongside San Francisco Transit Riders, through co-leading research, fundraising and co-convening national experts to garner support for progressive revenue mechanisms (beyond sales tax) for regional transportation infrastructure. At SVCF, Vinita also initiated and led the foundation to prioritize investments in supporting shared equity housing models in the Peninsula-South Bay region and co-led efforts with community partners to launch the Peninsula-South Bay Preservation Lab to advance systems level efforts in addressing housing displacement.
As Strategic Advisor at City of Seattle’s Office of Planning and Community Development, Vinita led a film project that featured the lived experiences of residents facing displacement in the Central Area neighborhood that would be affected with the City’s proposed city-wide inclusionary housing framework. Vinita also led discussions with the Chinatown stakeholders on community stabilization strategies as part of the Chinatown International District Framework Implementation Plan. Prior to that, at the Association of Bay Area Governments, Vinita led the analysis assessing the feasibility of converting Mobile Home Communities into shared equity housing while at the City of Oakland, Vinita coordinated an inter-departmental equitable development strategy for the West Oakland Specific Plan.
Vinita currently serves on the board of the San Francisco Community Land Trust and is also an independent writer, having written for national industry publications.
Vinita holds a Master’s in City and Regional Planning from the University of California, Berkeley and a Bachelor’s in Architecture from Government College of Architecture, Lucknow, India.
DAYRA BANALES, Interim Outreach Associate
Dayra Banales has worked with San Francisco Transit Riders on community surveying in the Bay View and coordinating Transit Hubs during Transit Month. She brings a genuine perspective to the her work as an avid public transit rider herself and is very comfortable opening dialogue with others.
Her past work has revolved around equity based learning and community outreach. Dayra is inspired by the arts, social justice and giving back to the people. As a youth, she participated in the development of The Mix at the San Francisco Public Library as a board member. Simultaneously, she artistically expressed rising issues like the injustices of the prison industrial complex during an internship at the Yerba Buena Center for the Arts as a member of Young Artists At Work. Dayra’s passion for fashion has opened up modeling and promotional work as she continues to expand her reach on social media platforms.
As a local resident of the Bay Area, Dayra relies on the effectiveness of public transportation. She takes Bart to and from the East Bay and San Francisco; within the city she relies on Muni buses and trains to get her to where she needs to be on time. Her vision for improving transit for all begins with the community. Through her work with SFTR, she hopes to make a positive change for transit riders, within an inclusive paradigm. Achieving such a goal will include the active participation and comprehension of transit needs for people with disabilities, youth, families, and other daily riders of public transportation. Dayra attended public school within the city and graduated from the San Francisco State University with a Bachelor’s in Child and Adolescent Development with focus on psychological therapy.
CYRUS HALL, Interim Local Partnerships Consultant
Cyrus Hall (he/him) became a transit rider after escaping the car-dependent Denver suburbs of his youth. Having had the privilege to live car-free for six years in Europe, he became an ardent advocate of public transportation. Cyrus sees public transit as the vital force that will democratize access to physical space, opportunities, and shared social experiences. Before joining SFTR, Cyrus participated in a number of SFTR working groups and projects as a volunteer, with a focus on finding new funding sources for SFMTA. He is excited to work with SFTR to lift up the voices of riders as we work toward a transit-first city that enables all residents the freedom and access to live fulfilled lives.
Before joining SFTR, Cyrus was the Head of Engineering at Newness. He continues to advise startups in California, helping them solve problems that occur in the interface between technical and business concerns. He regularly performs election monitoring with Asian Americans Advancing Justice, Asian Legal Caucus, helping to ensure cities and counties are conforming to Federal and State law. In what now feels like a previous life, Cyrus produced local, independent radio, helping to write and edit the Monday morning newscast for KGNU in Boulder, Colorado, and producing news pieces covering WTO protests in Switzerland.
Cyrus holds a B.S. and M.S. in Computer Science from the University of Colorado, and a Ph.D. in Informatics from the University of Lugano, Switzerland.
REBECCA GIBIAN, Communications Consultant
Rebecca Gibian is an international freelance journalist and author. Her work has appeared in The Associated Press, The Atlantic, VICE, PRI’s The World, The New York Times, and The Washington Post, among others. Her reporting focuses on women nationally and internationally and she has reported from countries including Iraq, South Africa, and Indonesia.
Her first book, The RBG Way: The Secrets of Ruth Bader Ginsburg’s Success, was published November 12, 2019. It looks at tangible lessons we can all learn from Justice Ginsburg and apply to our own lives. She holds a Masters of Science in Journalism from the University of Southern California.
Rebecca has lived in and utilized transit in cities across the United States, and believes strongly in SFTR’s mission to make transit more equitable and accessible for all. She is excited to work within a grassroots organization that focuses on the people at the center of transit: the riders. After growing up in rural Pennsylvania without access to public transit and then moving to multiple cities with varying degrees of accessible and equitable transit, Rebecca is excited to help SF build a better system for all.
SF Transit Riders Board of Directors
DOMINIQUE MONIÉ, Co-chair
Dominique Monié (she/her) moved to San Francisco in early 2017 and immediately fell in love with public transit and never needing to drive (bonus that it’s better for the planet too!) She has a family member who relies on public transit to get around due to a disability and understands the critical role equitable public transit plays in giving people access to opportunity. In pre-pandemic times, Dominique was a regular N Judah rider, except when the 7X could get her to work faster.
Dominique manages the team of Technical Program Managers supporting LinkedIn Talent Solutions. She is also the San Francisco office lead for the employee green team, a group of employees interested in environmental sustainability. She has always been passionate about conservation, the environment and sustainability and has a Master’s of Environmental Science and Management from UC Santa Barbara.
THEA SELBY, Co-Chair
Thea Selby (she/her) has developed an expertise in and philosophy of “people-centered outreach” as chair and co-chair of the largest transit advocacy organization in the Bay Area, San Francisco Transit Riders. Co-founder of regional coalition Voices for Public Transportation, Thea has been working closely with CBOs and organized labor across nine counties in pursuit of a transformational, equity-infused transportation measure now slated for 2024. Thea is co-founder and principal at Next Steps Marketing, where she combines her expertise in communications and logistics, deep relationships with people in government and transportation, and passion for infrastructure to help make things work better for people.
In addition to Thea’s communications, outreach and engagement work with clients like MTC, BART, SFCTA, and Alameda CTC, she has governed large infrastructure projects as CA High Speed Rail Authority Board member, overseeing the Fresno-Bakersfield EIR/EIS process, and as CCSF Trustee, oversees their $845M multi-campus bond projects. Thea’s combined professional and community work allow her to see issues and challenges from agency, advocacy and public viewpoints.
STEVE PEPPLE, Vice chair
Steve Pepple (he/they) is a long-time advocate for equitable, livable, sustainable cities, especially fostering creative ways to engage people in inclusive, participatory methods of envisioning better cities and communities.
Steve is the co-founder of Vibemap and a designer and technologist working at the intersection of people, data, and civic life. He consults for governments, startups, and nonprofits to design, prototype, and connect people with better city experiences.
His writing and portfolio are at stevepepple.info
MIKE ARTUKOVICH, Treasurer
Mike (he/him) grew up in Los Angeles County when your transit options were either a car or a long ride in traffic on the Metro bus network. Rail in LA was a dream at that time. It wasn’t until he moved to the Bay Area almost three decades ago that he discovered the magic of truly effective public transit. As a result, Mike believes the value of public transit should never be underestimated. This has driven him to be an advocate for equitable transit access along with increased transit availability, affordability, efficiency, and safety in San Francisco and across the Bay.
Mike brings over 20 years of finance and accounting experience to the organization. He’s dedicated the last half dozen years of his career to the world of non-profits and cherishes his role as the Treasure for San Francisco Transit Riders. He also serves as the Finance and Operations Manager with the Value Reporting Foundation. Mike holds a Bachelor of Science from Santa Clara University, where he was very thankful for Caltrain and VTA service.
PETER STRAUS, Secretary
Peter Straus had a long career at the San Francisco Municipal Transportation Agency, primarily as Manager of Service Planning, retiring in 2009. At SFMTA he worked extensively with community organizations and residents, helping guide SFMTA and its predecessors through two rounds of service restructuring that significantly increased crosstown service, expansion of the electric trolley coach network, the opening of the Market Street subway, and the planning and development of the F-Market Street streetcar, the T-Third rail line, the Central Subway, and the Van Ness BRT projects, among numerous other endeavors.
After leaving SFMTA, he has been mostly involved in efforts to secure adequate funding for transit in San Francisco, and worked with Dave Snyder when he founded San Francisco Transit Riders; he has served on its Board ever since. He co-founded what became the San Francisco Transit Justice Coalition that supported numerous ballot campaigns, and whose efforts led SFMTA to establish its Transit Equity Strategy. He also co-founded Voices for Public Transportation, a coalition that is now 50-organizations strong and is committed to securing a regional transit funding measure based on progressive revenue sources for the 2024 ballot.
Peter grew up in New York City, largely on the New York subway. He has lived (and raised a family) in the Duboce Triangle/Lower Haight area of San Francisco, coming west after receiving his Ph.D. from Northwestern University in 1971. He is also an avid Giants fan, and founded San Francisco Little League’s Challenger program for kids with disabilities.
CAMILLE GUIRIBA, Director
As a Bay Area native, Camille Guiriba (she/her) is enthusiastic to work towards a more equitable transportation system and region through her day job and in serving on the SFTR board. In her current role at the San Francisco County Transportation Authority, Camille works on long-range and neighborhood-based transportation plans and coordinates the staff Racial Equity Working Group. Camille is a senior transportation planner with over 12 years of experience in the nonprofit and public sectors. She has a Bachelor’s degree in Urban Studies from UC Berkeley and Master’s in Urban and Regional Planning from UCLA.
SERENA WALES, Director
Serena Wales is a lifelong transit rider, and having lived in cities across the world, has seen how convenient, affordable, and sustainable transit enables great, inclusive cities. In their day job, Serena is a civic technologist with a focus on tools that enable communication. They are currently a senior engineering manager at Twilio.
Previously, they were a cofounder and CTO of Textizen, a platform for connecting public institutions with the people they serve, and a fellow at Code for America, where they worked with the city of New Orleans to help provide residents with accurate and up-to-date information about their neighborhoods. Serena graduated from Wellesley College with degrees in Media Arts & Sciences and History.
JAIME VILORIA, Director
Jaime Viloria (he/him) was born and raised in the Philippines, lived in Sacramento, and now has lived in San Francisco for over 12 years. A lifelong transit user, he was lucky enough to have jobs that did not entail commuting on a private car.
As a resident of the Tenderloin and Community Organizer for the housing non-profit Tenderloin Neighborhood Development Corporation, he works to continue to improve the lives of people in the Tenderloin through policy changes on issues that negatively impact them. Recognizing that most of the issues are really city-wide issues magnified in the Tenderloin, he continues to get residents involved in city-wide efforts. Metaphorically & figuratively speaking, public transit is a perfect vehicle in doing so. Housing, environmental inequities, healthy food access, open-space and recreation, and access to services are examples of issues that can be partly addressed by having a public transit system that serves the transit-dependent people the most, like the people of the Tenderloin.
REANNA TONG, Director
San Francisco Transit Riders
P.O. Box 193341, San Francisco, CA 94119
© 2018 San Francisco Transit Riders, a 501(c)(3) tax-exempt nonprofit