About Us



Rebuilding Muni

Our Impact

support our work

Our Story

San Francisco Transit Riders fighting for an excellent, affordable, and growing public transit system. We need excellent service that connects all neighborhoods. We need transit that provides equitable access to resources, opportunities, and each other.

Public transit is one of the most affordable ways to get around. We need to make sure it’s accessible for everyone. We need to continually grow public transit so it serves more riders, more areas, and more times of day – so it frees more people from being dependent on cars.

Public transit is essential to our sustainable future. Muni has served 750,000 trips daily while contributing less than 1% of the city’s greenhouse gases. While Muni itself is one of the greenest transit systems in the country, meeting the city’s climate goals means Muni needs to be the first transportation choice for many more San Franciscans.

Public transit also has the potential to make streets safer, improve our air quality, and reduce traffic congestion.

We’re fighting for a public transit system that can live up to its potential and serve us all. Become a member, join our community, and help us build the future of public transit in San Francisco!

Who We Are

Vinita Goyal, Interim Executive Director

Vinita’s partnership with the San Francisco Transit Riders brings her closer to engaging with the San Francisco community and dates back to her previous role at Silicon Valley Community Foundation when the two collaborated on advocacy efforts for progressive revenue mechanisms for transportation-related infrastructure in the region. 

Vinita has spent the last decade focusing on equitable development issues for marginalized communities and is passionate about addressing root causes for systemic disparities. For transportation, that has often meant prioritization of suburban commuters on highways that pollute poorer neighborhoods in urban areas such as in San Francisco and that heavily impacts travel for transit dependent people. Emerging from the woes of the pandemic is a crucial time to reset the transit system in the city and Vinita is excited about joining San Francisco Transit Riders and our partners in reimagining what that might look like.

An independent consultant and writer and a board member at the San Francisco Community Land Trust in her other time, Vinita holds a bachelor’s in architecture from the Government College of Architecture in Lucknow, India and a master’s in city and regional planning at the University of California, Berkeley. 

Cat Carter, Policy & Communications Director

Cat has worked with San Francisco Transit Riders variously as event organizer, Membership Manager, Communications Manager, and Interim Executive Director. Cat’s prior career was as General Manager of the Hotel Utah Saloon in South of Market – she is very familiar with the challenges small merchants face in San Francisco, including around parking, transit, and surviving infrastructure upgrades. Cat primarily rides the 14 and 14R, and wishes regional transit could better connect her with friends and family from Santa Rosa to Fremont.

Zack Deutsch-Gross, Advocacy Director

Zack grew up riding the 48 from one end of SF to the other and still remembers when youth fares were 35¢. Prior to SFTR, Zack ran organizing campaigns across the country, most recently directing the international field program for Global Zero. Zack is excited to be back in his hometown building the people power needed to advocate for better transit for all. Zack holds a Bachelors degree in Community Studies from UC Santa Cruz and a Masters in Public Policy from UC Berkeley. In his free time, he leads backpacking trips for the Sierra Club and is an avid soccer player and fan. Zack now resides in the Ingleside, with easy access to light rail, bus lines, and BART.

B-Rod, Community Organizer

B-Rod lives in the Outer Sunset with no car and relies on public transit, especially the L Taraval, to get around. As a community organizer they help the San Francisco Transit Riders carry out their mission to create a more equitable transit system that centers the voice of riders and prioritizes transit.

B-Rod graduated from UC Berkeley with a Political Science degree in May 2020. Outside of work they enjoy taking time to play videogames with friends, visiting the city’s public libraries, and napping.

SF Transit Riders Board of Directors

Dominique Monie


Thea Selby


Steve Pepple

Vice Chair

Mike Artukovich


Peter Sraus


Camille Guiriba


Serena Wales


Contact us

San Francisco Transit Riders

P.O. Box 193341, San Francisco, CA 94119

© 2018 San Francisco Transit Riders, a 501(c)(3) tax-exempt nonprofit